How To Leverage a Blog

Blogging is one of the best ways of making money online. From selling goods to affiliate marketing, blogging has a myriad of avenues for generating money. Here is how to leverage a blog.

1. Become an Industry Leader

When you are an expert in a certain field, people will find out through experience in working with you or hearsay. But how do you establish yourself as an authority in your industry? Having a blog is an excellent way to show your skills and abilities. And be sure to follow best blogging practices.

If you share what you know with people in a relevant, informative, and timely way, people will consume your content, and they will deem you an expert. Consumers are always looking for information to solve their problems, and they will turn to you if they know your blog excels in a particular field. Hence, it will be easy for you to get clients for your freelance business.

2. Corporate Blog

Blogging is a great way for a company to connect with consumers and stakeholders. Consumers usually turn to Google to find guides, valuable information, answers to questions, and more.

So, you need to ensure you have a blog section on your company website. Then take the next step by making regular blog posts. What’s more, you can use your blog for marketing your services and products.

3. Create an Online Portfolio

If you are a copywriter or blogger, having proof of your work is essential to landing a client. While you can send word documents to prospects through email, you will be more credible when you send them a link to your blogging site.

A blog shows potential clients that you are serious in what you are doing. If they like your blog and its content, they will want you to do the same for them.

4. Affiliate Marketing

Affiliate marketing is an excellent way to make money online. Bloggers have made hundreds of thousands of dollars writing product reviews for products that are sold online. Amazon runs the largest and most profitable affiliate program.

All you need is to find a niche product, register for an affiliate product, and write reviews for those products. When people read the guides and reviews on your blog, some will get interested and click on the products from your blogging site. When they make a purchase, you will earn a commission on the sale.

5. Personal Blogs

Some people love to write, and they like sharing as well. Hence they blog about their lives, experiences, activities, and more. Their primary audience is their friends, families, colleagues, and other people that associate with them.

When such blogs get a large audience, especially because the writer is famous or when their content goes viral, they can earn money from Google AdSense. Others even decide to sell merchandise on such blogs.

Many people think that starting a blog is hard and expensive, but it is a misconception. Currently, there are many platforms where you can create a blogging site without coding and start blogging right away. If you decide to use Wix or Wordpress, they have free options where you don’t have to pay anything in the beginning. Once you get the hang of it, you can go for paid plans and scale your site.

“Content is king, but distribution is queen and she wears the pants.” By Jonathan Perelman